Victor Frankl

A golf friend passed along a story about the Main Executive of Rakuten, Japan's largest online market, that one day declared to several thousand Japanese-speaking employees who, starting immediately, all business, from board meetings to internal email, would be conducted in English only. "Japanese out, English in," said one observer.

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The movement was widely praised, however, Hiroshi Mikitani was Ruthless in sticking with his choice. "The only way to contend in this Internet age would be to speak the language of the market-and that speech is English," he said. It had the additional linguistic benefit of breaking down"the hierarchical, bureaucratic barriers which are entrenched in Western society." Five decades after, Mikitani reports that 90 percent of his employees speak English, their job environment is more casual, efficiency has improved and Rakuten is becoming more globalized.

The idea occurred to me golf offers similar but Different benefits. What when a chief executive came to work one day and declared that henceforth all workers would need to play golf"Nongolfers outside, golfers "

Maybe employees would be offered entry into the PGA of America's Get Golf Ready program which has introduced almost half a million beginners to the game (using a 73-percent retention rate after three years).

Golf is the language of business, the real capitalist's tool, The game of globalization. It rewards honesty, integrity, sportsmanship, respect, confidence, responsibility, perseverance, courtesy and judgment-which are the nine core values of The First Tee. There's a putting green on the White House lawn; more Bloomberg terminal users sign up for Golf Digest than any other magazine; more cash is raised by golf for charity than the other sports combined. It is played with kings as well as CEOs and individuals who aspire to climb the ladder of success. It's good for your wellbeing, physical and psychological. It repairs the soul, and it provides back.

And children get it, too. Three thousand juniors 6-17 play golf, up 500,000 since 2010-growth in a time when youth football, baseball, basketball and football have declined. Golf is not a concussion game, so there's sure to be more relative growth among youngsters in the future. And women's participation is upward 800,000 in the past five decades.

The challenge to get millennials (18-34) is time. If being a golfer Means five or four hours from the day, how do we make it fit? The answer would be to alter this definition. Golf doesn't need to be 18 holes outdoors on 150 acres of grass. It's why the high-tech driving range and entertainment company Topgolf simply announced a partnership with the PGA and LPGA tours to grow the game. And it is why I'm bullish on simulators that let a video-game model of golf to be played indoors in under one hour. We simply need to define the game just as hitting a golf ball with a golf club.

In South Korea, 60 percent of the golf played is indoors on a Simulator, and a company called Golfzon has 5,500 branded cafes with up to 30 simulators in each, where millennials hang out after work drinking beer and hitting golf balls. They look like golfers to me. "The 3 keys to developing golf are making it more fun, affordable and social," Golfzon's chairman Young-chan Kim told our editors. Read more how to choose the best laser golf rangefinder

Last year at the United States, 2.2 million people took up the Match for the first time, which is the most significant influx since the elevation of Tigermania in 2000. The coolness of both Jordan and Rickie is obviously using a magnetic influence on sports lovers, as an estimated 95 million Americans played golf, watched golf or see about it at 2015.

We also know that age brings increased dedication to golfing in our retirement years. The following 300,000 Baby Boomers will turn 65 annually for the next 15 years, which translates into over four thousand rounds of golf annually.

If nongolfers are asked if They Wish to take up golf, 37 Million Americans say they're either very interested or somewhat interested-that's up from 26.5 million in 2010, according to the National Golf Foundation. So the latent demand for golfing is greater than at anytime on record.

Participation growth is not easy in a culture like ours driven by Spiraling technology and time spread sparse, but you will find indications for optimism. Nongolfers out, golfers in.

MY TOP-5 HALFWAY HOUSES

I've been about food all my life, therefore I consider myself an expert. Before turning to Matt Rudy's narrative,"A Golfer's Guide to the Best Halfway-House Grub at America," ( page 88 ) check out my Beloved mid-round haunts:

Any comfort channel at Mike Meldman's Discovery Land properties, From the Madison Club at La Quinta, Calif., to Baker's Bay from the Bahamas ( preceding ).

The Windmill at Pine Valley. Dandy Dan serves all of the beverages you Can imagine, plus Chuckles, Goldenberg's Peanut Chews and Philadelphia soft pretzels.

Fenway Golf Club in Scarsdale, N.Y., looks like a little 1920 Cocktail lounge with white subway tile and rotating bar stools.

Ben's Grill at Sand Hills at Mullen, Neb., where the leisurely Burger-and-porch thing is completed to perfection.

Chicago Golf Club's glorified shanty, which is basically a means To get out of the weather long enough to pull on honor-system snacks out of a couple of coolers.

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